The Identity Festival 2012 will land on Jiffy Lube Live for a night of pure electronica, on the 27th July 2012 starting at 2:00 PM.

The Identity Festival has built a solid reputation of being the first-ever touring electronic-only music festival, that is set to visit major outdoor amphitheathers across the country.

The Identity Festival is a smorgasboard of visual and aural sensory experience.  The Skullcandy Main Stage serves as the heart of the event that pumps the lifeblood into the rest of the festival areas.  As soon as international house hero, Kaskade hits the stage, followed by an intense line-up of electronic music prime movers such as Pretty Lights, Disco, Biscuits, Rusko, Avicci, Chuckie, Booka Shade, Pete Tong, Modeselektor, Jessie and the Toy Boys, and other special guests, the huge open space turns into a giant kaleidoscope, a myriad of energy that make people relax, mingle, eat, drink, and of course, dance the night away…

And as if one stage was not enough, there are other stages that are set to complement the production and line-up of the mainstage.  Steve Aoki, no less, will be the commander in-cheif of The Rockstar Energy Drinks Dim Mak Festival Stage, alongside his commrades –DJ Shadow, Etienne De Crecy, The Crystal Method, Nero, Holy Ghost!, Datsik, Hercules and the Love Affair, Le Castle Vania, Afrobeta, The Eye and Doorly, plus other special guests.  The Advent Stage will feature underground DJs Steve Lawler, Manufactured Superstars, White Shadow, LA Riots, Aeroplane, Nervo, RioTGeaR, Chad Hugo, and Marshall Barnes.

In addition to these electronic feasts, one can bask in the electro-psychedelic-inspired indulgences like shopping for eclectic jewelry, art shows, clothes, glow products, rave attire, LED gloves, etc…

The Identity Festival is a must for every party animal who feed and thrive on electronic music.  Don’t worry, there’s an electronic music buffet, no one goes hungry.  You can eat to your heart’s content.

If dancing ’til you drop is your thing, so are multitudes of party animals like you. In getting tickets, it’s still the survival of the fittest, or rather, the fastest. Book your tickets now!